We live in an increasingly digital age. It makes carrying out tasks much simpler and more efficient because of working online, technologies, and applications. It is vital for all businesses to have a strong online presence so we must foster and facilitate good communication, especially if we want to be successful and prevent issues like misunderstanding with our clients. Through my experiences as an Online Freelancer, I have learned some valuable communication best practices for online businesses. Let’s take a look at 5 important communication best practices for online businesses.
Have you ever heard of an elevator pitch? In a nutshell, it involves a brief yet effective way of describing or explaining a product, service, or business idea in a manner that someone can understand.
We should think of our business introduction as an elevator pitch. Hence, we should aim to have a strong business introduction in the about section of our: websites, blogs, freelancer profiles, social media description areas. Furthermore, this pitch should be so effortless that it is our instant response to a potential client’s inquiry about our online business.
Additionally, we can utilize the online introductory spaces as an opportunity to hold our audiences’ attention, separate ourselves from the competition, and tell what it is that we do and how we do it, in only a few words.
Hence, we must be mindful to clearly indicate our services, product offerings, and niche. If we are too vague, unsure, or lacking confidence, it may lead to a potential client’s misunderstanding or feeling wary about trusting our business to do the job.
Our branding is more than having a synchronized colour palette, eyecatching logo, consistent font style, and content style. It speaks loudly about who we are, what we have to offer, our level of professionalism, experience, competency, and confidence.
Branding also communicates how serious we are about our business, otherwise, we wouldn’t invest in a professional look. Furthermore, it demonstrates our personality, values, and experiences through the types of content we share, our language and tone, and how adaptable and relatable we are with our audience.
Netiquette simply means the acceptable and polite rules and behaviour that we follow when communicating online, such as via email. Three examples of internet etiquettes are as follow:
- Use respectful language/words when communicating, even when we disagree with someone.
- Respect others’ privacy. For example, when emailing numerous persons the same information but you want to avoid publicly sharing others’ emails. In this case, we can opt to add emails via BCC (Blind Carbon Copy) instead of CC (Carbon Copy) to facilitate privacy.
- Be mindful of sending files that are too large or overwhelming to others. Try to send simplified and condensed information and files instead. This way we won’t run the risk of taking up too much of our receiver’s storage capacity.
Social media is a powerful, virtual interaction, marketing, and communication tool. However, it will only be as effective for online business purposes based on how we use it.
Hence, we must identify the best platform for reaching our target audience. Next comes effective content sharing. These include using captions that have personality without losing respect as a serious business and opting for shorter posts with engaging photos and/or videos instead of long posts that are dull.
Most importantly, we must communicate that we are the expert by sharing content like useful tips, success stories, testimonials, and our personal success story, When we do this we can build trust, demonstrate and validate our expertise, and have our content display who we are and the value that we have to offer. what
Customer service is the backbone of every business, especially when it is solely based online. When we reflect on our personal customer service experiences, we can realize that we are loyal to the businesses and persons that make us feel important and taken care of. Hence, we need to do the same for our clients.
Whether we take the time to engage with a balance of friendly professionalism, respond as quickly as possible, be honest, and/or take accountability to promptly solve a problem, it ensures our customers’ satisfaction.
Remember that a business is a success, not only because it provides good products and services, but also because of how we make our customers feel.
These are only a few factors for online businesses to consider when communicating online. On one hand, we must be consistent, professional, inspire loyalty, and create an exceptional customer service and social experience. On the other hand, we will reap the rewards of success, growth, and loyalty because people trust and like us. Take these tips and elevate your business’s online communication.
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