There are numerous reasons why Online Freelancers Fail. As an Online Entrepreneur, I too have had my fair share of failures. However, I chose to make them my lessons instead of setbacks. As I gained more wisdom, I grew a successful online agency. Let’s take a look at 5 ways how to avoid common causes of failure for Online Freelancers.
Whether the cause of failure for Online Entrepreneurs are a poor organization, impatience, poor or non-existent marketing strategy, or a poor customer experience, there are ways how to avoid common causes of failure for Online Freelancers
When you’re a freelancer, you work at your own pace and set your hours. However, this is not an excuse to procrastinate. Time and time again, I have emphasized the fact that, as freelancers, we determine the success or failure of our businesses.
Unlike a 9-5 job, where you have someone to hold you accountable, a freelancer has to do this for himself or herself. Especially, if you’re working from home, you need to find a way to keep yourself focused, on track, and motivated.
Take a look at things that you need to do if you want to resolve your destructive organizational habits:
i) Implement an efficient and reliable system to help you to track your jobs’ progress, delivery times, priorities, and the steps you need to take to complete a job.
ii) Identify and utilize organizational tools, like a Google Calendar, Asana App, Bullet Journal, and/or a Diary Planner to record all of your dates, timeframe scheduled for a task or activity, and details to guide each reminder.
iii) Create an equipped, comfortable, and non-distracting work area that has all your tools, materials and devices, at the reach of your fingertips.
Success does not happen overnight. This is true for physical businesses just as much for virtual businesses. When you enter a new space, you need to give your business time to increase the number of attention from potential customers. So, what do you do in the meantime?
Like the analogy of the turtle that beat the rabbit in the race, take your time to accomplish progress. Learn as much as you can about how to operate online, market your services, practice your skills to the point of mastery, and give each client your best. In the end, you’ll build a reputation that produces repeat clients, loyal customers, and a competitive ranking for your freelancing services.
Poor or Non-existent Marketing Strategy
When you’re just starting as a freelancer, you need to invest your time and/or money into increasing the number of people who are aware of the service(s) that you offer.
On one hand, you can use the free options, such as posting about your service(s) on your social media platforms, create eye-catching flyers that you share with your contacts, and use the ever-reliant avenue of telling a family/friend to share your services via word-of-mouth.
On the other hand, you can invest money into affordable or expensive marketing strategies such as: running advertisements on social media, Google, or YouTube, having professionally done flyers shared at locations that many people visit (face-to-face or online), or even hiring a marketing professional to create and implement a strategy for you.
Whatever your budget is, you can find a solution to reach more potential clients for your freelancing business.
Poor Customer Experience
We have all done this, checking the reviews about a product or service, asking a stranger or trusted friend to recommend a product or service, or even opting to go with whosoever or whatsoever has the highest rank on the website, even if it comes at a steeper price.
Why do we do this? This is simply because we want value for our money. Our customers think and act the same way. If your clients aren’t bragging about your work quality and amazing customer service, you have more work to do.
A great client experience means quality work output, timely delivery, and good communication, among other factors. Always aim to create memorable experiences to build a reputation that customers will trust. Otherwise, the alternative may destroy your business or stunt your growth.
In conclusion, those are only a few of the reasons why Online Freelancer/Entrepreneurs fail, however, they are vital factors to bear in mind as you run your business. Take my advice, striving to improve as an entrepreneur.
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