Growth is not stagnant, that means there are improvements accomplished over time. No business can grow with only one client or inconsistent income generation. Even if your only client pays you a lot of money, you’re not growing if you are not increasing your earnings. I want to help you to build a successful business, so I’ve put together some effective ways on how to grow your online freelancing business.

Never forget that there is always room for improvement, so let’s explore how to successfully grow your online freelancing business:

1. Re-evaluate Your Prices

When starting as an online freelancer, many opt to rate their prices to be affordable. Whether this decision was made due to fear about one’s ability to get clients or the lack of confidence in his or her competency, it helps to elevate the chances of competing for clients.

However, as you become an expert at what you do, you can weigh the pro and cons of increasing your prices or restructuring how you rate your services. I still accept work that costs $5 but I have grown my business to the point that I can confidently decline accepting a job if I choose to do so.

If you intend to increase or re-evaluate your prices, ensure that you consider the following:

Does the value of my service and level of expertise match-up to or surpass my competitors?

Have I grown to the level of mastery and respectable reputation that my clients will reward me for what my service is worth?

Am I prepared to distinguish my online business based on the merit of my prices and/or desired clientele?

2. Improve Your Skills

The business’ growth is also a reflection of the personal and professional growth of the workers behind the scenes. On one hand, you need to improve on time management, efficiency, the quality of output, and the overall customer service experience.

On the other hand, investing in mastering the skills that you monetize and developing new skills that can use to generate income will both help to increase your earnings.

3. Enhance Your Marketing Strategy

When starting any business, finance is usually a matter of concern. Understandably, many choose the cheapest rote to market their businesses. However, as you envision growing your business into a success, investing in a good marketing strategy can expand your opportunities to get clients.

Without “breaking the bank”, there are affordable ways to market your online freelancing business. Some of these include:

Maintaining a strong and active social media presence.

Investing in affordable advertisements to increase your reach via various online platforms.

Capitalizing on opportunities to do interviews, articles, or even share your clients’ success stories so that more persons learn about your effective services.

4. Build Good Relationships

Like everyday life experiences, the online business experience thrives on good relationships. People support people they trust, like, and find reliable. Hence, you should aim in your business to build your customer loyalty.

Furthermore, try to sustain a good relationship with your followers on your social network. You just may be surprised that your followers become paid clients.

5. Outsource When Necessary

Every successful business will demand more than it did in the early stages. Sometimes these demands are beyond your competency or ability to facilitate. When these times come, prepare yourself to outsource assistance.

This may mean hiring additional aid to complete the work if you don’t employ others or your employees don’t have the skillset. Maybe you need help to manage your finances or to market your business on social media. Whatever the case may be, be wise and confident about getting the help you need to do more to become a better online business.

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You can also click here to check out my previous blog post.


Consultant/Blogger/Freelancer/Trainer/Transcriber/Speaker/Web Designer. I am on a mission to travel around the world and help persons to become their best selves, by becoming freelancers.


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